Welcome Video
THE OPPORTUNITY
This team is so extraordinary we have an opportunity to build something unprecedented
We want to build a massive company and we want you to be a part of the opportunity
We want to build a company where everyone can have a wonderful work lifestyle and achieve limitless financial potential
The more money the company makes, the more money you can make!
THE BRIEF
We want you to call everyone you know and bring in new projects for Cape
This can be smaller projects like one off local event production
Or bigger multi year platform partnerships
We want everyone to bring in at least 1 project of any size in the next 3 months
How You
Get Paid
We have runway to keep selected individuals, regardless of our current project, we want you involved in Cape for the long haul.
For the first six months, all individuals who bring in a project will make 5% of the gross revenue of the project (threshold $10k)
You will also get paid to work on the project if appropriate for your skills - meaning the earning potentials are endless
Elevator Pitch
Cape is a global experiential entertainment company. We work with clients and create our own IP.
How We Are Different
1. We specialize in revenue generating marketing™ platforms. Marketing that sells. It's marketing that builds the brand AND brings in money.
Example: Concept & development of the new generation of the creator economy for Airbnb.
Marketing: Curation of 8,000 Original Experiences for Airbnb
Revenue Generation: Largest new revenue product launch for Airbnb in 10 years
2. We create Experiential Platforms™ How we define this is a key differentiator for our group.
Example for Brands:
Experiential Platforms are frameworks for how and where your brand shows up in the world. They comprise every element of how a consumer can experience your brand. This could be multi-year, global platform partnerships (Airbnb) or on a smaller scale this could include more conventional brand activations or event production.
We also build out own IP. Example for IP:
Experiential eco-systems, which includes multiple revenue streams like ticketing, retail, talent, sub events, merchandise, products. E.g Timeshare Backyard, Outpost
Things We Do
Experiential Platforms
Talent
Strategy
Digital
Short & Long Form Content
Live Events
Hospitality Programs
Staffing
Product Launches
Tentpoles & Conference Activations
Building Experiences
Sourcing & Production
Business Development
In House Partnership & Accelerator
Global Scaling & Standardization
Brand Building
Localized PR & Brand Perception
Localization
Field Marketing
Comms & Media
Things We Don’t Do
Personal cocktail parties
Personal Projects
Weddings
Kids Birthday Parties
The Script
Hi, I am NAME. I’m a business connector at Cape. We are a global team producing the world’s most experiential projects - for us, experiential is about the way people interact with what you offer.
We have a tried and true process of creating results - we build platforms for brands and partners through three touch points: a digital home, an experiential strategy and we tie in people of influence to amplify the story.
Our method allows us to:
Solve business challenges through revenue generating marketing
We test locally - prototype and iterate
Build strategy from market feedback
Build digital and real life experiences that scale
We have worked with the world’s largest brands across industry and sectors
Apple
Airbnb
Amazon
etc….
Prior to joining Cape, our team was behind some of the most ambitious product and experience design projects in the industry. Here's just a few of those. Now, we’re bringing that same firepower to clients ready to build what’s next. We have amazing case studies
We just built the new creator economy for Airbnb
Re-launched experiences globally in over 70 markets
Built and scaled in 6 months from start to launch
We have expertise in top industries like hospitality, media, tourism, retail, tech.
Our founders are industry legends. Brown was at Apple for almost 20 years and helped to design the strategy to launch the iPhone. He invited Jess to build Cape with him because she pioneered experiential and has produced thousands of experiences for top brands all over the world.
Our leadership are Partners and come from institutions of excellence like Apple, Meta, Nike, Google, The White House and many more.
Cape is truly global - we are in 70 cities and we get you access to any market around the world. We have expert account leadership that makes sure every project dreamed up is executed to perfection.
We believe brands are built locally and our team is built of incredible artists, creatives, producers, entrepreneurs - people who are deep cultural mavericks and experts on the ground.
We are based everywhere from São Paulo to Tokyo - meaning at any time in the world - Cape is working.
We want to work with you to build something incredible
Here are a few ideas…
Next steps - I’m going to put together a webdeck for your needs and let’s set up our next meeting and keep the momentum going. I want you to get in with the awesome team of mavericks - our work is your next promotion.
Jess doing the pitch
Examples of what Brands can Buy from you
Q & A
I’m interested, what are next steps?
We’ll put together a concept for you that starts with a test. We’ll create metrics to track and refine tactics and once it’s successful, we come back with a larger, scalable plan.
What if the test isn’t successful?
We use the data to shape something new - we want your plan to work and create revenue and that takes inputs to get to the right answer.
I only want to try something in “your local city”, is that ok?
Totally - we can help you scale globally or keep you hyper localized in markets that matter to you.
Who are your current clients?
We work with the top brands in the world like Airbnb, Apple, Rivian, Lucid, large government campaigns, consumer brands, mid level and small emerging brands.
Do you have an example of a project you’ve done?
Yes, prior to joining Cape, our team was behind some of the most ambitious product and experience design projects in the industry. Here's just a few of those. We're six months in, with the largest product launch for Airbnb in their history under our belts. Now, we’re bringing that same firepower to clients ready to build what’s next.
And then go over the stuff in the top of this document.
What makes your company different from other agencies?
We’re not an agency - we create a revenue generating marketing plan with an experiential ecosystem. We function like a partner to your internal team.
PRE- MEETING
DURING MEETING
THE WEB DECK IS ALWAYS https://www.capeworldwide.com/
PASSWORD: cape2025 you can send this as a follow up after the meeting too
EXPENSING POLICY TO TAKING OUT A POSSIBLE CLIENT - Coming Soon
CLOSING THE DEAL
I NEED IDEAS - HELP! GO TO THE SALES TEAM VERTICALS
HOW TO PRICE IN YOUR MARKET - Coming Soon
PITCHING YOUR WEB DECK AT THE NEXT MEETING - Coming Soon
FOLLOWING UP AND CLOSING THE DEAL - Coming Soon
THE SCOPE OF WORK & BILLING - Coming Soon
PASSING OFF TO THE PRODUCTION TEAM - Coming Soon
RINSE & REPEAT - IT’S SALES BABY!
HOW AND WHEN YOU GET PAID COMMISSION - Coming Soon