Cape is a powerhouse network of visionary creatives around the world who capture the moment for the world’s largest brands and products.

We’re uniquely poised to create eyeball grabbing experiences for SailGP utilizing our expertise at creating one-of-a-kind events in extraordinary places.

Together, we can build the kind of buzz that moves culture forward.

Partnership is our favorite word! Here’s what we can do.

CAPE as an Immersive Visionary

Cape is led by a team of former Apple executives and agency founders who built the company’s first – and most relevant – immersive experiential project known as Duane Street. 

What started as an eight-week trial evolved into a world-renowned “secret space” housed in a Tribeca mansion in NYC. Duane Street became an “always-on” event activation venue that reimagined what 1:1 demos could be, and paved the way for Apple’s ongoing immersive experiences for years to come.

Apple launched the space as the gold standard in activation and repeated the model in London, San Francisco, Los Angeles, Shanghai, and Tokyo, with the Cape team at the helm.

Apple

The Result:

The space provided the perfect real-world, immersive use of Apple’s iconic products, and it was also cost-effective. Establishing an “always-on” activation space saved millions of dollars each year after previously running bespoke in-space demos.

Duane Street Examples

Cape debuted the use of AR and Vision Pro offerings at Duane Street, creating content, building product testing methods, and offering demos for premium media, A-list talent and top-tier executives. Project wins included:

  • Created 40,000 square feet of modular immersive space with event day activations over 200 days a year. 

  • Hosted events and projects with A-list stars such as Oprah, Steph Curry, Kaws, Harrison Ford, Brigitte LaCombe, and more.

  • Collaborated with emerging talent such as Kwame Onwuachi, Ghetto Gastro, Zuri Marley, Kids of Immigrants, and more.

  • The project went from an eight week trial to a 10-year-old known entity, evolving in look, feel, and format in line with Apple’s
    business strategies.

CAPE as a Partner

Airbnb Originals

Cape is currently building the most important product line Airbnb has released in the past 10 years. Welcome to Airbnb Originals, a series of thrilling, expert-led experiences sourced entirely by Cape’s team of global connectors in 70 cities around the world. 

Cape has scoured each city from Bangkok to Sydney to find the world’s most interesting people and bring them carefully on to the platform as ongoing hosts.

The Result:

Airbnb will generate hundreds of millions of dollars in revenue from the work Cape has created, serving as an extension of its internal teams, but with the ability to move quickly and accurately as vibrant, on-the-ground contributors.

Cape developed and delivered thousands of Originals in a matter of weeks. We achieved this because we’re native to each market and speak “local” fluently. 

Originals Examples

Christopher Cardenas

has led some of the most high-profile fashion and cultural events across NYC and beyond.

Production Director

  • Has delivered major moments for brands like Ralph Lauren, Chanel, Cartier, Tiffany & Co., and events like the Tribeca Film Festival Awards and Kardashian S5 Premiere

  • Skilled in managing multimillion-dollar budgets and crafting high-impact, audience-focused experiences

  • End-to-end production expertise across scenic, AV, lighting, tech direction, talent coordination, and client strategy, with a reputation for creative vision and precision execution

Runway Champions

Tommy Hilfiger generates buzz with a standalone runway show.

Cape takes the lead in sourcing a culturally plugged-in commercial partner, and we work together to execute a premium event that grabs attention while highlighting Tommy’s enduring place in American fashion.


Optimal Performance

Tommy Hilfiger buys out an NYC dining hotspot in the mode of Balthazar or The Odeon, and hosts a takeover aimed at celebrity investors, talent, and influencers (i.e. Lindsay Vaun, Issa Rae).

Partway through the evening a dramatic light shift cues our pre-positioned DJ to drop a 10 minute set as the Capsule comes to life through a stealthily staged “walk” by models and talent.