Labubu

FIFA World Cup

Mexico City

June 2026

Labubu’s first stop on her North American tour is Mexico City.

She’s ready to explore CDMX like a local, engage with fans, and bring her unique flair — and custom trailer — to the FIFA World Cup city.

FIFA is missing several soccer balls, and Labubu must travel across North America to recover them all before each game begins.

Along the way, she gets a little distracted and pops up at each city’s most iconic landmarks.

Labubu’s trailer debuts in CDMX with all the style and flair of the city.

but first tacos!

It’s her first visit to the region, and she’s here to make a splash.

Follow Labubu as she races through Mexico City to reach the stadium in time for the match, using unconventional, locally inspired modes of transportation:

  • Riding the Mexico City Metro

  • Taking the Cablebús

  • Cruising in an iconic “se compra usado” van

  • Aboard a trajinera in Xochimilco

  • Riding a pan dulce or esquites bike/stand

  • Hitching a ride in a quinceañera limo

As a first-time visitor, Labubu discovers some of Mexico City’s best experiences:

Labubu also celebrates the 40th anniversary of the 1986 FIFA World Cup hosted in Mexico.

Revisiting historic landmarks such as:

Estadio Universitario

Pedro Ramírez Vázquez archive

  • Lucha libre at Arena México

  • Touring Bellas Artes

  • Exploring the trajineras in Xochimilco

  • Watching the sunrise at the Teotihuacan pyramids

  • Embarking on a taco tour through the city’s best-kept secret stalls

  • Backstage tour of Estadio Banorte

Monumento México 86

Torre Latinoamericana

Here’s where two legends meet. Dr. Simi dolls are a cultural phenomenon in Mexico that have crossed borders worldwide.

Made in a facility in Puebla, Mexico, that employs people with disabilities and supports philanthropic causes, the dolls are often customized by fans to resemble celebrities.

Adele, Sabrina Carpenter, Harry Styles, Rihanna, and Dua Lipa have all received personalized Dr. Simi dolls.

To celebrate this moment in football history, Labubu receives her very own Simi doll, marking a first-ever crossover between the two icons.

For all content strategies, CAPE will create videos and static images and orchestrate strategic partnerships with media outlets and content creators.

They will report on sightings across the city and create expectations for the June 11th moment, plus leverage organic user generated content which will arise from Labubu’s visit to these sites. 

Suggested Talent Partnerships

Eiza González

Latin Mafia

Fernando Cattori

Guillermo del Toro

Suggested Content Creator Partnerships

Maria Bottle

Andrés G. Johnson

Danna Paola

Alejandro Speitzer

Aldo Rendón

Robegrill

Click to
know more

In Summary

Through a coordinated effort, Labubu will become the most talked about girl in town!

She is where the insiders go, engages perfectly with the FIFA team, and is part of the story of what makes FIFA local and special.