Key Considerations

CAPE will audit the “fan journey” designed by the agency to ensure it is logistically sound and compliant with local safety and venue regulations.

Our feasibility study will include:


Safety

Every stop will be warm, welcoming, and fully prepared, from slip-resistant surfaces at the ice castle to proper food handling at pizza drops and hot cocoa stations. Indoor events, including the sleepover and Friendsgiving dinner, will have clear crowd flow and capacity plans so every moment feels fun, not cramped.

Regulation

Permitting will be addressed proactively across all eight stops. We’ll coordinate with venues, city agencies, and partners such as FIT and Rockefeller Center to ensure approvals are secured and the schedule stays on track. Any alcohol service at Friendsgiving or the sleepover will comply with SLA licensing. No surprises.

Security

Each stop will have a tailored security plan, covering crowd management at product drops and protective measures for celebrity guests. Timed entry and controlled distribution will ensure high energy while keeping fan experiences smooth and safe.

Continuity

The schedule will include smart buffers so no single delay disrupts the story. A dedicated production lead will track assets, inventory, and talent across all stops, and every outdoor activation will have a weather contingency to keep the tour moving seamlessly no matter what.

Workflow Timeline

Q3 - Q4. SEPTEMBER - NOVEMBER 2026

Q3. WEEKS 1-2
(Early - Mid September)

  • Kickoff alignment sessions with the Internal and External PR teams

  • Define project goals and confirm expectations

  • Collect brand assets, product information, and references from PR teams

  • Identify/reach out to influencers and athletes

  • CAPE Team to provide vision and experiential oversight

  • CAPE designers to work with Pop Mart on beginning early design frameworks and direction

Q3. WEEKS 3-4
(Mid-Late September)

  • Review and incorporate feedback on tone, visual direction, and design concepts

  • Continue to design elements and asset building

  • CAPE Team to source materials

  • Coordinate travel and onsite schedule

  • CAPE Team to supply a list of appearance spots (NBC affiliates)

Q4. WEEKS 5-6
(Early-Mid October)

  • Finalize content with approved messaging for branding and advertising

  • Refine visual elements

  • CAPE Team receives feedback on appearance spots and confirms selection

  • Meet and greet logistics

  • Meet and greet logistics

    • Permitting

    • Venues

    • Security

Q4. WEEKS 7-8
(Mid-Late October)

  • Deliver final presentation of the webdeck and ROS.

    • Lays out branding, venue selection, staffing, forecast, etc.

  • Package and present final design documentation, including:

    • Spatial layouts

    • 3D renders

    • Materials/furnishing specifications

  • Merchandise orders and vendor booking confirmed and outlined

    • Merchandise, catering for staff, seating, food/drink for Pop Mart team and guests, security, etc.

  • Ship out and store costume/merchandise

    • Storage logistics

  • Rehearsal for live activation

    • CAPE rehearses ROS with team and irons out final details

Event Execution (1 week)

Q4. WEEKS 9-10
(Early-Mid November)

  • Arrival / Load in

    • CAPE organizes transportation to hotel

  • Pre Event Meeting

  • Site Visit

    • Walkthrough of space with production team

    • Load in and account for anything needed for day of activation

    • CAPE sends out call sheet

DAY 1

DAY 2
Event Day 1- NYC 

  • All teams arrive onsite

  • Labubu arrives at Fashion Institute of Technology

    • Interacts with students on campus

    • Travels to different shops across NYC

  • CAPE provides transportation for all locations

  • CAPE sends out call sheet

DAY 3
Event Day 2 - NYC

  • Labubu on Ice

    • Meet & greet with fans

    • Photo moment with Labubu at public ice rink

      • Custom Labubu hospitality available

  • Lighting the Tree

    • Meet & greet with fans

  • CAPE provides transportation for all locations

  • CAPE sends out call sheet

DAY 4
Event Day 3 - NYC 

  • Pizza Drop

    • Labubu travels around NYC to visiting multiple pizza spots

      • Meet & greet with fans along the way

  • Walk With Labubu

    • Labubu walks across the brooklyn bridge

      • Meet & greet with fans along the way

  • CAPE provides transportation for all locations

  • CAPE sends out call sheet

DAY 5
Event Day 4 - NYC 

  • Showing Up

    • Labubu visits multiple studios

      • Talk shows, morning programs, etc.

  • CAPE sends out call sheet

DAY 6
Travel Day 5 - NYC 

  • Cozy Up

    • Labubu hosts an overnight activation

    • CAPE organizes ticketing

  • Friendsgiving Dinner

    • Labubu hosts a dinner party style event

    • CAPE organizes ticketing/who will be attending

  • CAPE sends out call sheet

DAY 7
Travel Day 6 - NYC TO LA 

  • Flight Duration - 8hr

  • CAPE provides transportation to and from airport and hotel

  • CAPE sends out call sheet

  • Labubu at Lakers game

    • Courtside appearance

  • CAPE sends out call sheet

DAY 8
Event Day 7 - LA  

  • Load Out / Pop Mart team flys out

    • Production Wrap

    • Teams fly to LA in the evening

      • CAPE team transports Pop Mart team to airport

DAY 9

  • CAPE team flies out

DAY 10

Q4. WEEKS 11-12
(Mid-Late November)

  • Recap and ROI

  • Post-Event Reporting