Lucid Gravity
is already building significant buzz.
Visibility and reach are set to grow exponentially with the announcement of Timothée Chalamet as Global Brand Ambassador. Now is the time to capitalize on the increased interest and entice as many people as possible to visit a Lucid Studio.
Cape can show you what explosive relevance really means and how it can unlock brand energy, top-tier partnerships, and most importantly, increased sales of Lucid Gravity.
Cape is a powerhouse network of creatives around the world who capture the moment for the world’s largest brands and projects.
We don’t just build brand awareness for our partners,
we build sustainable revenue.
Partnership is our favorite word! Here’s what we can do.
CAPE as a Partner
Airbnb Originals
CAPE is currently building the most important product line Airbnb has released in the past 10 years. Welcome to Airbnb Originals, a series of thrilling, expert-led experiences sourced entirely by Cape’s team of global connectors in 70 cities around the world.
Cape has scoured each city from Bangkok to Oaxaca to find the world’s most interesting people and bring them carefully on to the platform as ongoing hosts.
The Result:
Airbnb will generate hundreds of millions of dollars in revenue from the work Cape has created, serving as an extension of its internal teams, but with the ability to move quickly and accurately as vibrant, on-the-ground contributors.
We’ve built real-world experiences across a wide spectrum of verticals, including food and beverage, health and wellness, history and culture, and art and design.
Co-created a money-can’t-buy fantasy experience with acclaimed chef Joseph Lidgerwood in Seoul.
Produced an iconic nightclub experience with Pedro “Busy P” Winter in Paris.
Uncovered the underground street-art scene with legendary graffiti artist Inkhead in NYC.
Negotiated a cocktail crafting class with the world’s number one bar in Mexico City.
Cape developed and delivered thousands of Originals in a matter of months because we’re native to each market and speak “local” fluently.
CAPE as an Immersive Visionary
CAPE is led by a team of former Apple executives and agency founders who built the company’s first – and most relevant – immersive experiential project known as Duane Street.
Apple
What started as an eight-week trial evolved into a world-renowned “secret space” housed in a Tribeca mansion in NYC. Duane Street became an “always-on” event activation venue that reimagined what 1:1 demos could be, and paved the way for Apple’s ongoing immersive experiences for years to come.
Apple launched the space as the gold standard in activation and repeated the model in London, San Francisco, Los Angeles, Shanghai, and Tokyo, with the Cape team at the helm.
The Result:
the space provided the perfect real-world, immersive use of Apple’s iconic products, and it was also cost-effective. Establishing an “always-on” activation space saved millions of dollars each year after previously running bespoke in-space demos.
Cape debuted the use of AR and Vision Pro offerings at Duane Street, creating content, building product testing methods, and offering demos for premium media, A-list talent and top-tier executives. Project wins included:
Created 40,000 square feet of modular immersive space with event day activations over 200 days a year.
Hosted events and projects with A-list stars such as Oprah, Steph Curry, Kaws, Harrison Ford, Brigitte LaCombe, and more.
Collaborated with emerging talent such as Kwame Onwuachi, Ghetto Gastro, Zuri Marley, Kids of Immigrants, and more.
The project went from an eight week trial to a 10-year-old known entity, evolving in look, feel, and format in line with Apple’s business strategies.
Duane Street Examples
CAPE as a Culture Maker
The Patch
Cape notably designed a viral music project with emerging musicians that became the gold standard for talent and immersive activations.
We built The Patch – a home for touring artists to stay for free in five American cities – in collaboration with Sour Patch Kids. The project used intuitive talent listening and engagement and we worked with today’s biggest stars at the beginning of their careers, including Billie Eilish, Halsey, the Chainsmokers, Gallant, G-Eazy, Troye Sivan, Kehlani, Little Dragon, and more.
And when we say more, we mean over 5000 artists who called The Patch home, saving them millions of dollars in hotel bills while on the road and gaining over two billion authentic impressions over the five-year run of the project.
More project highlights:
Achieved an $800 million media buy value from a $5 million spend.
Hosted over 5000 artists who used the spaces to record music, hold fan events, and throw media parties that helped them sign deals and create art.
The project won a Clio award and the generated content received millions of viral hits on YouTube, Instagram, and more.
Sour Patch Kids was named the fastest growing candy brand in America the year this project launched, and generated 2x revenue in subsequent years of the project.
Studio Sessions
Later this year, Timothée will headline the first global campaign for Lucid Gravity–marking a breakthrough moment. This proposal outlines strategic extensions and Studio activations that align with three primary business goals:
Drive Awareness
Harness the storytelling power of talent, creativity, and design to place Lucid at the center of culture.
Turn Lucid Studios into a platform for cultural conversation and visual storytelling.
Drive Excitement
Tap into local creative communities and Lucid loyalists to generate authentic content and excitement.
Transform Studios into always-on hubs for connection, lead capture, and conversion.
Drive Curiosity
Design moments that move people.
Inspire potential buyers to schedule and complete test drives via in-Studio experiences.
Key Opportunities
Studio Activations
Elite markets:
Produce curated, campaign-connected moments in primary Studio locations (NYC, LA, MIA) that reflect the tone of the celebrity creative.
Host events fronted by campaign talent, or other key names including Knicks players and noted fans such as Whoopi Goldberg.
Create opportunities for content, both owned and earned.
Book test drives.
Top Markets:
Produce programming at top performing Studios.
Work with exceptional Lucid loyalists.
Host “bring-a-friend” events.
Create opportunities for content, both owned and earned.
Book test drives.
All U.S. Studios:
Produce scalable programming that builds community and invites trial.
Produce activities for kids (so parents can learn about Lucid).
Watch behind-the-scenes footage from the campaign shoot.
Forge win-win local partnerships that align with luxury.
Book test drives.
Impactful ideas that stick the landing
Culture Centers
Build presence in top markets like NYC, LA and Miami. Each city hosts private after-hours gatherings at Lucid Studios as people shape what’s next across music, fashion, sports, art and entertainment.
Invite-only events with product briefings and test drive sign-ups
Q&As with specialists in areas appealing to Lucid loyalists and new customers:
Travel Series e.g., The Perfect Road Trip with editor of Nat Geo Traveler
Family Series e.g. Day Out with the Kids with Eva Chen
Music Series e.g. Making Playlists with Gabe Hilfer
Hometown Glory
A selection of Lucid community members participate in a content series featuring a hosted drive of their hometown. Unbeknownst to them, the host drives to their top most three memorable city locations – the place they had their first kiss, high school prom, got engaged – all documented for short form content.
The stories will be screened in the Studio for friends and family before being published on social media.
Show and Tell
Built around the idea of the journey being the destination. It’s not about where we go, but about how we get there, what we feel, and the connections and stories we create along the way.
The Studio is transformed into a sensorial environment where the perfect blend of tech and design unite as both the car and the space respond to the visitor’s emotional state: reading heart rate, skin temperature, and breathing rhythm.
The personalized sensorial journey is an immersive playscape that will generate buzz and offer a new reason to experience the Studios.
Local Legends
Lucid Studios partners with notable hosts from the creative class to bring intimate gatherings to a new level. The Studios serve as venues to share interest and each gathering serves to bind community and invite trial. Cape will source local influencers using the power of our network to bring these group together in categories like
art
music
nature and outdoors
travel
business and entreprenueship
By inviting in community based on shared interests - we unite Lucid as the brand that powers passion and we tie product messaging in to each vertical.
Spheres of Influence
Powerful voices
With a network of 100,000 creative collaborators, Cape can select the very best talent to grow alongside the new strategy.
Immersive experiences
Beautiful products need tactile homes. Cape has a track-record developing successful immersive spaces for brands and will program with precision for maximum results.
Digital reach
Cape can build a digital hub – a brand extension allowing influential creators, live spaces, and brand goals to live together – providing explosive amplification.
What’s Next
Phase One: Deliver Multi-Market Insights
We’re everywhere you need to be and more. CAPE taps our team of 250 global connectors and builds networks with local insights that come from the ground, not from Google. We use those insights to build coordinated efforts, find common threads, and recognize local nuance.
Phase Two: Build Authenticity and Wow Factor
We don’t need to guess what works, we know what does. We use targeted market trials that connect with audiences. We can test partnerships, talent, and small concepts that lead to big platforms. If our ideas don’t take the audience's breath away, we keep working until they do.
Phase Three: Be Bold and Buzzworthy
After establishing proof-of-concept, we can take these tests to the next level. We have a proven track record of launching concepts on a global scale using tried-and-true verticals to deliver results, “pre-during-post”.
