CAPE is a global experiential entertainment company that activates and tours for the world’s most influential brands.
We are creative innovators, building game-changing partnerships with household names.
We specialize in immersive, culturally impactful brand experiences
amplified by influential voices and deliver results driven by authentic social traction.
We bring local insight, integrity, and real-time collaboration to every project, ensuring each execution is relevant in its cultural context.
CAPE is a global team of 60+ professionals based in 20 cities and fluent in 42 languages.
Founders
Jessica Resler
is the co-founder of CAPE, with an otherworldly track record of bringing brilliant ideas to life. She is a creative and experiential pioneer who has scaled projects for industry icons like Apple, Airbnb, Mondelez, Dell, and many more. She is a leader in long-form experiential and has partnered with the world’s top brands and talent to deliver ambitious platform projects at scale. Her expertise spans immersive design, storytelling, and emerging technology with a focus on originality and results.
In short: Jessica makes big things happen.
Brown Bartholomew
is the CEO and co-founder of CAPE, where he brings global talent together across entertainment, music, sports, technology, and social media to create culture-defining work. A creative strategist and relationship builder, Brown spent 16 years at Apple leading the Global Buzz Marketing team, launching the original iPhone, and established Apple’s first social media and culture strategy. With a rare instinct for culture and technology, he helps brands stay ahead of what’s coming next.
In short: Brown builds what others follow.
Partners
Adma Kawage
has an extensive career spanning publishing, communications, and experiential storytelling. She began editing the pages of GQ, Glamour, and Harper’s Bazaar in Mexico and Latin America, becoming Editor-in-Chief and launching Harper’s ART Mexico and the magazine’s online platforms. Adma then spent seven years at Cartier, leading PR, Events, Talent, and Media in her home country and then orchestrating Global PR and Talent Strategy at the Maison’s headquarters in Paris.
Her work included managing product launches, press relations, talent narratives, cultural partnerships, and designing high-profile events, notably serving as press liaison for the Global Creative Director of Jewelry and Watches and being a driving force behind the 2023 Cartier Collection Exhibition at Museo Jumex.
Most recently, she led the Mexican team in relaunching Airbnb Originals across seven cities; designing, onboarding and producing hundreds of experiences meant to capture local nuance and give them global reach. She continues to collaborate and consult with brands in the fashion, beauty, hospitality and wellness industries. Home base: San José del Cabo, Mexico and Paris.
Alvaro Mayorga
is the Executive Producer at CAPE, originally from Guadalajara, but Mexico City has been his home for more than 15 years. Over the past 20 years, his career has focused on producing Film, TV Commercials, Stills, Fashion, and events.
He has also worked in Public Relations for Film Festivals since 2009, including San Sebastian Film Fest, Los Cabos Film Fest, Guadalajara Film Fest, and Morelia Film Fest. Alvaro has produced almost every type and genre of project, finding that the continuous learning in every experience is what keeps his work interesting.
Andres Valencia
Andrés Valencia is a director, producer, and photographer from Mexico City who joined the CAPE team as a Connector & Producer. While he studied theoretical mathematics in university, he has been in the content production industry for over 13 years, creating documentaries, TV commercials, music videos, fashion films, and comedy specials for clients like Prime Video, Red Bull, GoPro, The North Face, and Clase Azul.
As a journalist, he is captivated by stories that break the mold, pairing imagery with writing in features for GQ, Life & Style, Esquire, and other printed media. As a photographer, his focus on action sports and people who go beyond the ordinary has earned him partnerships with Red Bull Photography and Nikon Mexico.
Viviana Cabrera
Viviana Cabrera is based in Mexico City and works with CAPE as a Business Developer. She originally joined the team as a City Connector for Airbnb Originals Experiences in Mexico City, where she helped various host profiles such as chefs, artists, and architects, and all sorts of talented people to share their city’s point of view through the platform.
Before this role, she worked for 10 years in Luxury Fashion Retail, with brands like Gucci, Saint Laurent, Bottega Veneta, and JET, a Mexican concept store that carried international luxury brands such as Courreges, Rabanne, Coperni, Rick Owens, Amiri, Marine Serre, Off White, and Givenchy, among others. Music is a very important part of her life; she teaches Indoor Cycling at Síclo, the largest Fitness Studio in Latin America, a role she has held for the last 6 years.
She has always been interested in people, culture, film photography, and travel, which motivates her to keep learning, exploring, and building strong relationships with those around her.
Flor Capistran
Flor Capistrán is a Mexico City DJ and producer currently living in Oaxaca City with her family. She is a part of the CAPE team as a Business Developer and PR Executive. Before this role, she led the Airbnb Originals Experiences in Oaxaca, where she managed to get more than 50 experiences live and running.
As a DJ, she has played at the best clubs and festivals in Mexico, and some around the world, including EDC, Funk, HardPop, Bar Americas, Corona Capital, and Tecate Pal Norte. She also runs her own label, PHISICA, which throws parties all over Mexico and has released music from more than 100 artists, reaching #1 globally more than once.
Strategy & Client Management
This is the team of people who would drive the success of Pop Mart’s Labubu Tour:
C Suite
Production
Account Management
Operations
Creative Team
Chief Strategy Officer
Chief Business Officer
Chief Global Officer
Chief Operations Officer
Executive Production
Executive Creative Director
Producers
Hospitality Director
Account Managers
Data Analyst
Talent Strategist
Project Managers
Finance & Budget
Art Director
Copywriter
Design Operations
Content Producer
Graphic/Motion Designer
Photographer/Videographer
Legal & Permitting
Chad Bolduc
Genevieve McGreevy
Grazi Nadruz
Wes Burnley
Stefan Rubicz
Adma Kawage
John Bassett, Alvaro Mayorga, Andres Valencia, Viviana Cabrera, Kyra Wilson
Teekay Kong
Josh Wilson, Megan Monaghan
Billy McFeely
Liz Stiles
Trevor Carr, Brett Weinstein,
Flor Capistrán
Kelly Pudik, Trisha Beckman
Korina Carpenter
Michael Harry
Seth Levine
Faith King
Dana Erikson
Jonathan Blair
Mark Jackson
Team Structure
Workflow Structure
Planning Stage
Creative Stage
Logistics Stage
Event
Execution Stage
Recap and ROI
Define event objectives and scope
Assign team roles
Develop initial budget and timeline
When to arrive and what to activate in each city
Conduct venue research and selection
Develop Pop Mart branding and marketing materials
Create any merchandise/giveaway materials
Create communication plans
Ideate viral public marketing campaigns
Define logistics for each
Coordinate content production (videos, graphics, signage)
What type of content needs to be captured for each activation
Compile, organize, and design digital assets
Book venue and confirm contracts with vendors
Outline logistics for TV appearances
Greenroom, truck parking, contracts, etc.
Arrange rentals, permits, insurance, and health & safety compliance (if necessary)
Coordinate fabrication, transportation, accommodation, flights etc.
Source and manage vendors and suppliers
Set up venues - staging, seating, audio-visual equipment, rentals, greenrooms, etc.
Manage event registration, permits, guest services, all rentals (vehicles and production) and security
Oversee event operations and troubleshoot issue
Capture event photos, video, and feedback
Carry out end to end production
Conduct post-event review
Analyze event success
Finalize payments and close vendor contracts
Prepare reports and documentation for stakeholders
Reconcile budget
Our Locations
We have boots on the ground for production in:
which allows us to provide seamless CONTINUITY for global tours and productions.
CAPE is known for its groundbreaking experiential work.
We have:
We specialize in:
CAPE created a blueprint to “Make the Kid Famous” with The Patch, a pop-up residence for Sour Patch Kids touring Los Angeles, Austin, El Paso, San Francisco, and Brooklyn.
The space functioned as a hybrid artist residency and mascot-led roadshow, where musicians lived, created, and connected with fans through intimate performances — all while engaging with “The Kid” mascot.
Hosted top musical artists and fulfilled all rider needs, including Billie Eilish, Halsey, The Chainsmokers, G-Eazy, and Toro y Moi
Positioned Sour Patch Kids as the fastest-growing candy brand in the U.S., tripling YoY sales
Hosted 5,000+ artists over five years
Won the Clio Award for Experiential Strategy
Generated 1B+ social impressions and $400M in earned media value
Sparked nationwide cultural activation across major U.S. markets
CAPE helped Apple collaborate with David Hockney at Battersea Power Station in London, creating a large-scale public gallery with the iconic chimneys as the canvas and the city as the audience.
Partnered with Apple’s creative and technical teams to realize Hockney’s iPad-based animation as a live experience
Delivered projection mapping, show timing, and crowd flow design
Managed site logistics, access, and audience movement
Created viewing environments that were both functional and highly photogenic
Ensured every detail reinforced Apple’s creative positioning while allowing the artwork to lead the project
Helped the project tour to pop-up markets across Europe
End-to-end logistics including permitting, scouting, and executive management
How We Do It
CAPE operates a trusted global vendor network,
with partners experienced across projects from Apple to the White House.
Our triple-bid process ensures the highest quality at the most efficient cost — a standard we apply across all engagements.
We are equipped to deploy key Production Managers to oversee operations anywhere
Production Documents Examples
CAPE has served as an agency of record for multiple leading technology companies, seamlessly adapting to their internal project management, communication and payment systems while maintaining a flawless track record in financial tracking and reconciliation.
Clarifies each team member’s responsibilities for production items and tracks the status of deliverables from designated vendors.
Example of a Run of Show (ROS) that outlines Date, Time, Action, Vendor, DRI, and Notes.
Provides daily updates on onsite personnel, key metrics, front-of-house (FOH) status, and general production updates. It also highlights major moments, challenges from each day.
Details the arrival and work schedules for all CAPE team members, client staff, vendors, and event personnel.
Example of a call sheet for an experience we developed and produced in Mexico City for Airbnb, including four iterations of the experience.
Example of an overview deck for an experience we developed and produced in London for a technology client.
Example of a deck presenting venue options after thorough internal vetting by Cape for a simultaneous multi-venue product launch across New York for a tech company.
Internal
Executive Logistics
the premier partner for executive-level tour logistics and management, trusted by some of the world’s most distinguished leaders and brands.
Our team has flawlessly executed high-profile tours for business leaders, including:
Tim Cook and the Apple C-Suite
Apple’s global events team
Cartier CEO, Marcomm Directors and Creative Director of Jewelry and Watches
Airbnb executives
The Sour Patch Kids leadership team
The Mondelez C-Suite
…and many more.
We anticipate the unique needs of executives and on-the-ground operations teams, blending precision, discretion, and adaptability at every stage.
From seamless airport transfers and luxury accommodations to curated dining, on-site hospitality, and cohesive travel coordination, all within budget,
we deliver end-to-end execution that exceeds expectations.
Each itinerary balances efficiency, personalization, and comfort, understanding that executive tours require more than logistics;
they demand strategic orchestration.
CAPE stands apart as:
Tourism as a Service
Through long-standing partnerships with tourism boards and destination organizations worldwide — forged over years of collaboration with top-tier brands — we gain rare access to local resources, cultural touchpoints, and premium experiences.
These relationships streamline operations, secure exclusive access, and elevate every destination on the tour, delivering both ease and enhanced value for our partners at every step.
CAPE’s expertise extends beyond logistics.
Partnering with CAPE means working with a team that combines operational rigor, global connectivity, and creative agility.