IDEAS THAT FLY
A global team of creative innovators building game-changing partnerships with the world’s greatest brands.
Our Approach to big VIRAL IMPACT
Human-first storytelling – how we build campaigns around authentic voices.
Cultural fluency – proven ability to operate in global markets with local sensitivity.
Creative networks – access to top-tier talent, influencers, and cultural leaders.
Nimble execution – blending strategy, creative, and production at speed.
High Virality Impact Examples
The Patch
We designed a viral music project with emerging musicians that became the gold standard for talent and immersive activations.
The Patch was a home for touring artists to stay for free in five American cities in collaboration with Sour Patch Kids. We worked with today’s biggest stars at the beginning of their careers, including Billie Eilish, Halsey, the Chainsmokers, Gallant, G-Eazy, Troye Sivan, Kehlani, Little Dragon, and more.
Over 5000 artists called The Patch home, saving them millions of dollars in hotel bills while on the road and gaining over two billion authentic impressions over the five-year run of the project.
Project Highlights:
Achieved an $800 million media buy value from a $5 million spend.
Hosted over 5000 artists who used the spaces to record music, hold fan events, and throw media parties that helped them sign deals and create art.
Won a Clio and the content received millions of viral hits across channels like YouTube, Instagram, and more.
Sour Patch Kids was named the fastest growing candy brand in America the year this project launched, and generated 2x revenue in subsequent years.
We’ve built real-world experiences across a wide spectrum of verticals, including food and beverage, health and wellness, history and culture, and art and design.
Co-created a money-can’t-buy fantasy experience with acclaimed chef Joseph Lidgerwood in Seoul.
Produced an iconic nightclub experience with Pedro “Busy P” Winter in Paris.
Uncovered the underground street-art scene with legendary graffiti artist Inkhead in NYC.
Negotiated a cocktail crafting class with the world’s number one bar in Mexico City.
We delivered 2B impressions for Originals in the course of 3 months through high target 1:1 influencer engagement
Cape developed thousands of Originals for Airbnb Experiences - we’re native to each market and speak “local” fluently.
Strategic product placement with key World Cup players generated full organic media coverage around the AirPods Pro launch.
Won the moment for Apple.
Small Scale/High Impact Examples
Elevator Up
We created a viral Gelato pop-up stand inside the elevator of the IAC building - gaining media attention just by it’s very presence. When doors opened - you heard screams from floor to floor
Results:
165 influencer and media posts
120,000+ social engagements
2m earned media impressions
Get Up NY
We helped Instagram spark one of its earliest viral cultural moments by creating a community around the hashtag #GetUpNY. We seeded just 10 influencers to kick it off, then blanketed NYC with wheat-paste takeovers of their images. Within a single week, the campaign ignited over 100,000 user submissions and generated 800M impressions, a playbook that still inspires how brands think about earned media today.
Results:
100k submissions earning 2m impressions
44 earned media placements
800m impressions
2 internet awards - Webby and Mashie
Timeshare Backyard
Timeshare Backyard was a playful, low-budget stunt that tapped into the universal NYC craving for outdoor space by creating a bookable “rental” backyard, complete with grass, lawn chairs, and summer staples. By combining nostalgia with urban scarcity, the project struck a cultural nerve, inviting locals to picnic, hang out, and share their experiences. Its simplicity and relatability made it instantly viral, earning widespread press and social buzz.
Results:
7 TV news placements
Over 5,000 requests to use the space in a 2 week span
3m global impressions
Meet some of the team bringing our projects to life
Flor Capistran - Influencer and global deep house DJ designed 55 experiences in Oaxaca.
Adelie de Soumagnat - Vogue-featured DJ and model designed 65 experiences in Marseille.
Raph Isvy - Art collector, NFT aficionado, and influencer designed 85 experiences in Paris.
Jess Ho - Food columnist, author, and festival producer designed 42 experiences in Melbourne.
Taty Ramos - AI diversity influencer, keynote speaker, and Samba queen designed 75 experiences in Rio de Janeiro.
Teekay Kong - Hospitality director for Cape’s Apple project, pool shark, and nightlife maven designed 85 experiences in NYC.
Not Stunty - But Impactful
Apple
What started as an eight-week trial evolved into a world-renowned “secret space” housed in a Tribeca mansion in NYC for Apple. Duane Street became an “always-on” event activation venue that reimagined what 1:1 demos could be, and paved the way for Apple’s ongoing immersive experiences for years to come.
Apple launched the space as the gold standard in activation and repeated the model in London, San Francisco, Los Angeles, Shanghai, and Tokyo, with the Cape team at the helm.
The Result:
The space provided the perfect real-world, immersive use of Apple’s iconic products, and it was also cost-effective. Establishing an “always-on” activation space saved millions of dollars each year after previously running bespoke in-space demos.