Cape is a powerhouse network of visionary creatives around the world who capture the moment for the world’s largest brands and projects. We don’t just build brand awareness for our partners, we build sustainable revenue. 

Partnership is our favorite word! Here’s what we can do.

CAPE as a Partner

Airbnb Originals

Cape is currently building the most important product line Airbnb has released in the past 10 years. Welcome to Airbnb Originals, a series of thrilling, expert-led experiences sourced entirely by Cape’s team of global connectors in 70 cities around the world. 

Cape has scoured each city from Bangkok to Sydney to find the world’s most interesting people and bring them carefully on to the platform as ongoing hosts.

The Result:

Airbnb will generate hundreds of millions of dollars in revenue from the work Cape has created, serving as an extension of its internal teams, but with the ability to move quickly and accurately as vibrant, on-the-ground contributors.

Originals Examples

Cape developed and delivered thousands of Originals in a matter of weeks. We achieved this because we’re native to each market and speak “local” fluently. 

Meet some of the team bringing this project to life:

  • Flor Capistran: Influencer and global deep house DJ designed 55 experiences in Oaxaca.

  • Adelie de Soumagnat: Vogue-featured DJ and model designed 65 experiences in Marseille.

  • Raph Isvy: Art collector, NFT aficionado, and influencer designed 85 experiences in Paris.

  • Jess Ho: Food columnist, author, and festival producer designed 42 experiences in Melbourne.

  • Taty Ramos: AI diversity influencer, keynote speaker, and Samba queen designed 75 experiences in Rio de Janeiro.

  • Teekay Kong: Hospitality director for Cape’s Apple project, pool shark, and nightlife maven designed 85 experiences in NYC.

CAPE as an Immersive Visionary

Apple

Cape is led by a team of former Apple executives and agency founders who built the company’s first – and most relevant – immersive experiential project known as Duane Street. 

What started as an eight-week trial evolved into a world-renowned “secret space” housed in a Tribeca mansion in NYC. Duane Street became an “always-on” event activation venue that reimagined what 1:1 demos could be, and paved the way for Apple’s ongoing immersive experiences for years to come.

Apple launched the space as the gold standard in activation and repeated the model in London, San Francisco, Los Angeles, Shanghai, and Tokyo, with the Cape team at the helm.

The Result:

The space provided the perfect real-world, immersive use of Apple’s iconic products, and it was also cost-effective. Establishing an “always-on” activation space saved millions of dollars each year after previously running bespoke in-space demos.

Duane Street Examples

Cape debuted the use of AR and Vision Pro offerings at Duane Street, creating content, building product testing methods, and offering demos for premium media, A-list talent and top-tier executives. Project wins included:

  • Created 40,000 square feet of modular immersive space with event day activations over 200 days a year. 

  • Hosted events and projects with A-list stars such as Oprah, Steph Curry, Kaws, Harrison Ford, Brigitte LaCombe, and more.

  • Collaborated with emerging talent such as Kwame Onwuachi, Ghetto Gastro, Zuri Marley, Kids of Immigrants, and more.

  • The project went from an eight week trial to a 10-year-old known entity, evolving in look, feel, and format in line with Apple’s
    business strategies.

CAPE as a Culture Maker

The Patch

Cape notably designed a viral music project with emerging musicians that became the gold standard for talent and immersive activations.  

We built The Patch – a home for touring artists to stay for free in five American cities – in collaboration with Sour Patch Kids. The project used intuitive talent listening and engagement and we worked with today’s biggest stars at the beginning of their careers, including Billie Eilish, Halsey, the Chainsmokers, Gallant, G-Eazy, Troye Sivan, Kehlani, Little Dragon, and more.  

And when we say more, we mean over 5000 artists who called The Patch home, saving them millions of dollars in hotel bills while on the road and gaining over two billion authentic impressions over the five-year run of the project.

More project highlights: 

  • Achieved an $800 million media buy value from a $5 million spend. 

  • Hosted over 5000 artists who used the spaces to record music, hold fan events, and throw media parties that helped them sign deals and create art.

  • The project won a Clio award and the generated content received millions of viral hits on YouTube, Instagram, and more. 

  • Sour Patch Kids was named the fastest growing candy brand in America the year this project launched, and generated 2x revenue in subsequent years of the project.