everything must have an experience

Agency Background & Capabilities 

  • Overview

  • Team

  • Areas of expertise

  • AOR experience

Overview

CAPE is an experiential entertainment company that specializes in live brand marketing, immersive, and culturally resonant activations. We focus on making physical experiences happen in a bold and thoughtful way—crafting moments that seamlessly integrate the customer with the environment of the product or brand.

Whether it's installation, or live activation, every experience is designed to feel meaningful and connected to its audience. With teams based globally—not outsourced—CAPE brings local insight, authenticity, and real-time collaboration to every project, ensuring each execution is both impactful and true to its cultural context.

Team

We bring a diverse team of over 200 professionals across 70 cities worldwide, fluent in 42 languages.

Founders: Jessica Resler & Brown Bartholomew

Strategy & Client Management

  • Chief Strategy: Chad Bolduc

  • Account Manager: Genevieve McGreevy

  • Project Manager: Josh Wilson

  • Data Analyst:  Billy McFeely

  • Sponsorship Strategist: Molli Lot, Liz Stiles

  • Talent/Athlete Liaison: Nathalie Naor

  • Finance & Budget: Wes Burnley, Jennifer Manhnieo, Kelly Pudik

Production

  • Creative Director: Jessica Resler

  • Lead Producer: Stefan Rubiz

  • Producers: Teekay Kong, Nico Marti, Reilly Dinius, Anne Haley, Michael Kane, Trevor Carr, Kathleen Frey

  • Hospitality Director: Alex Goldman

Creative Team

  • Art Director: Korina Carpenter

  • Copywriter: Michael Harry

  • Design Operations: Seth Levine

  • Content Producer: Faith King, Terry Park

  • Graphic/Motion Designer: Ruth Levy, Dana Erikson

  • Photographer/Videographer: Jonathan Blair (video)

Digital, Social & Interactive

  • Social Strategist: Kathrine Ricci

  • Community Manager: Kerry Perse

Legal & Permitting: Mark Jackson

Day-Of Execution

  • Brand Ambassadors: 24

  • Front of House: 10

  • Producers: 8

  • Production Assistants: 20

  • Green Rooms: 15

  • Sports Activation: 16

  • Cadies: 12 - 24

  • Catering Staff: 14

Areas of Expertise

Sports

We have created brand activations across a range of sports, building emotionally engaging experiences that bring fans, technology and athletes together.

Hospitality

We craft high-touch, intentional brand moments for hospitality partners, blending design, storytelling, and local culture to create experiences that feel both elevated and authentic.

Music & Entertainment

Our team delivers experiential campaigns that connect fans to musicians to actors through private screenings, receptions, exclusive content, and high-impact brand integrations.

Lifestyle & Wellness

We’ve designed community-centered activations and campaigns in yoga, wellness, and modern lifestyle, helping brands connect with mindful, experience-driven audiences.

Technology

We've led product launches and experiential activations that translate complex technology into human-centered, memorable brand experiences.

Experiential Design

At our core, we specialize in building immersive, physical brand environments — from pop-ups and mobile experiences to full-scale event design — that drive emotional connection and cultural relevance.

AOR Experience

Apple House

A highly adaptable, branded environment designed to host a wide range of tech-forward experiences. From global product launches to intimate executive gatherings. The space served as a dynamic space that transformed for each activation through custom in-house build-outs and modular design.

Each event required a complete transformation of the space — from open, gallery-like layouts to closed, black-box environments — accommodating everything from keynote-style presentations to small, curated experiences. All executed with seamless integration of lighting, sound, and spatial design to elevate each moment.

- Global product launches 

- Workshops and demos 

- Private lunches and dinners 

- Release receptions and press events

We collaborated with Airbnb to curate and manage talent-driven experiences across 70 global markets.

From local stars to high-profile personalities, we helped bring culturally relevant and elevated moments to life in cities around the world.

  • Secured and managed talent ranging from regional influencers to global public figures

  • Activated in multiple international markets, tailoring each experience to local culture

  • Designed experiences that aligned with Airbnb’s brand ethos and storytelling goals

  • Managed end-to-end talent logistics, contracts, and on-site coordination

Relevant Case Studies

Examples of comparable entertainment, or lifestyle projects.

Airbnb Experiences

  • Onboarded 3,000+ new Experiences globally in under 18 months

  • Built & managed cross-functional team of 200+ across 5 continents

  • Curated lifestyle, sports, and entertainment offerings with top cultural partners, from local influencers to global public figures

  • Activated across international markets, tailoring to local culture and context

  • Managed contracts, logistics, and on-site coordination end-to-end

Sports & Entertainment

  • Launch of the MLB app for Apple

  • Launch of MLS streaming on Apple TV+

  • Apple Watch features showcasing golf

  • Launch + reception for Stephen Curry: Underrated documentary on Apple TV+

Apple House

  • Global Product Launches: Full staging, AV integration, immersive build-outs tied to product narrative

  • Workshops & Demos: Hands-on testing, live user feedback capture

  • Private Lunches/Dinners: Curated menus + environments designed around product themes

  • Receptions/Press Events: Theater seating, screenings, branded touchpoints throughout

Hospitality

  • Collaborated with top chefs & catering groups, including Ghetto Gastro and Chef Stykxz

Project Management

Team Structure

Work Flow

Planning Stage

  • Define event objectives and scope

  • Assign team roles

  • Develop initial budget and timeline

  • Conduct venue research and selection

Creative Stage

  • Develop event branding and marketing materials

  • Create promotional campaigns and communication plans

  • Coordinate content production (videos, graphics, signage)

  • Compile, organize, and design digital assets

Logistics Stage

  • Book venue and confirm contracts

  • Arrange permits, insurance, and health & safety compliance (if necessary)

  • Coordinate transportation, accommodation, and catering

  • Source and manage vendors and suppliers

Event Execution Stage

  • Set up venue—staging, seating, audio-visual equipment, rentals, greenrooms

  • Manage event registration, guest services, and ticketing

  • Oversee event operations and troubleshoot issues

  • Capture event photos, video, and feedback

Recap and ROI

  • Conduct post-event review

  • Analyze event success via surveys and metrics

  • Finalize payments and close vendor contracts

  • Prepare reports and documentation for stakeholders

Tools

Gold-standard tools trusted by top professionals in the industry.

  • CRM

    • Salesforce

    • MixMax

  • Social Media Software

    • Influence City

      • Used to hire influencers and track and their performance metrics

        • Impressions, search visibility, etc

      • Compare metrics amongst demographics

        • Age, region, etc

      • Built in features to control contracts and payments

  • Video Conferencing

    • Zoom

  • Analytic Reporting

    • Salesforce

    • Google Sheets

  • Creative

    • Websites and landing pages: Squarespace

    • Graphics: Adobe Suite and Cinema 4D

    • Content: Green Screen Room

Project management and client communication

Leadership at Athletes Tour has calls with Leadership at CAPE

  • Bi-Weekly touchbase and updates

    • CAPE team updates Athletes Tour team on progress

      • Vendors, marketing, design, venue, ticketing, etc.

Account Manager has daily calls with Production and Creative teams

    • Producer(s) identifies and communicates what is needed for the production.

      • I.e talent greenroom, talent rider, quantity of catering, etc.

    • Project Manager communicates vendor coordination, manages PAs, and addresses any other general production needs.

      • I.e. catering, PA staffing, rentals, etc.

    • Art Director takes direction from Account Manager and manages the Creative team’s objectives.

      • I.e branding, web deck, logos, assets, event layout, etc.

Differentiation

Why CAPE is uniquely positioned to lead this project.

Proven Scale

Helped onboard 3,000+ Airbnb Experiences globally, leading diverse teams of 200+ across 5 continents

Cross-Category Expertise

Delivered culturally resonant activations in sports, entertainment, hospitality, and lifestyle

Tech Credibility

Partnered with Apple on flagship sports launches (MLB, MLS, golf, Stephen Curry documentary)

Hospitality Storytelling

Designed immersive brand moments with top chefs and nightlife operators that drove real engagement

Culture-First Approach

Deep Gen-Z and millennial insight — campaigns feel authentic, not transactional

End-to-End Execution

From creative strategy through production and launch, CAPE builds activations that are both elevated and scalable