An Unforgettable Journey
Cape and Auberge Resorts share the same ethos: We both create one-of-a-kind experiences in extraordinary places.
Cape is a powerhouse network of visionary creatives around the world who capture the moment for the world’s largest brands and projects. We don’t just build brand awareness for our partners, we build sustainable revenue.
Partnership is our favorite word! Here’s what we can do.
CAPE as a Partner
Airbnb Originals
Cape is currently building the most important product line Airbnb has released in the past 10 years. Welcome to Airbnb Originals, a series of thrilling, expert-led experiences sourced entirely by Cape’s team of global connectors in 70 cities around the world.
Cape has scoured each city from Bangkok to Sydney to find the world’s most interesting people and bring them carefully on to the platform as ongoing hosts.
The Result:
Airbnb will generate hundreds of millions of dollars in revenue from the work Cape has created, serving as an extension of its internal teams, but with the ability to move quickly and accurately as vibrant, on-the-ground contributors.
We’ve built real-world experiences across a wide spectrum of verticals, including food and beverage, health and wellness, history and culture, and art and design.
Co-created a money-can’t-buy fantasy experience with acclaimed chef Joseph Lidgerwood in Seoul.
Produced an iconic nightclub experience with Pedro “Busy P” Winter in Paris.
Uncovered the underground street-art scene with legendary graffiti artist Inkhead in NYC.
Negotiated a cocktail crafting class with the world’s number one bar in Mexico City.
Cape developed and delivered thousands of Originals in a matter of weeks. We achieved this because we’re native to each market and speak “local” fluently.
Meet some of the team bringing this project to life:
Flor Capistran: Influencer and global deep house DJ designed 55 experiences in Oaxaca.
Adelie de Soumagnat: Vogue-featured DJ and model designed 65 experiences in Marseille.
Raph Isvy: Art collector, NFT aficionado, and influencer designed 85 experiences in Paris.
Jess Ho: Food columnist, author, and festival producer designed 42 experiences in Melbourne.
Taty Ramos: AI diversity influencer, keynote speaker, and Samba queen designed 75 experiences in Rio de Janeiro.
Teekay Kong: Hospitality director for Cape’s Apple project, pool shark, and nightlife maven designed 85 experiences in NYC.
CAPE as an Immersive Visionary
Apple
CAPE is led by a team of former Apple executives and agency founders who built the company’s first – and most relevant – immersive experiential project known as Duane Street.
The Result:
The space provided the perfect real-world, immersive use of Apple’s iconic products, and it was also cost-effective. Establishing an “always-on” activation space saved millions of dollars each year after previously running bespoke in-space demos.
Cape is led by a team of former Apple executives and agency founders who built the company’s first – and most relevant – immersive experiential project known as Duane Street.
What started as an eight-week trial evolved into a world-renowned “secret space” housed in a Tribeca mansion in NYC. Duane Street became an “always-on” event activation venue that reimagined what 1:1 demos could be, and paved the way for Apple’s ongoing immersive experiences for years to come.
Apple launched the space as the gold standard in activation and repeated the model in London, San Francisco, Los Angeles, Shanghai, and Tokyo, with the Cape team at the helm.
Duane Street Examples
Cape debuted the use of AR and Vision Pro offerings at Duane Street, creating content, building product testing methods, and offering demos for premium media, A-list talent and top-tier executives. Project wins included:
Created 40,000 square feet of modular immersive space with event day activations over 200 days a year.
Hosted events and projects with A-list stars such as Oprah, Steph Curry, Kaws, Harrison Ford, Brigitte LaCombe, and more.
Collaborated with emerging talent such as Kwame Onwuachi, Ghetto Gastro, Zuri Marley, Kids of Immigrants, and more.
The project went from an eight week trial to a 10-year-old known entity, evolving in look, feel, and format in line with Apple’s
business strategies.
CAPE as a Culture Maker
Cape notably designed a viral music project with emerging musicians that became the gold standard for talent and immersive activations.
We built The Patch – a home for touring artists to stay for free in five American cities – in collaboration with Sour Patch Kids. The project used intuitive talent listening and engagement and we worked with today’s biggest stars at the beginning of their careers, including Billie Eilish, Halsey, the Chainsmokers, Gallant, G-Eazy, Troye Sivan, Kehlani, Little Dragon, and more.
And when we say more, we mean over 5000 artists who called The Patch home, saving them millions of dollars in hotel bills while on the road and gaining over two billion authentic impressions over the five-year run of the project.
More project highlights:
Achieved an $800 million media buy value from a $5 million spend.
Hosted over 5000 artists who used the spaces to record music, hold fan events, and throw media parties that helped them sign deals and create art.
The project won a Clio award and the generated content received millions of viral hits on YouTube, Instagram, and more.
Sour Patch Kids was named the fastest growing candy brand in America the year this project launched, and generated 2x revenue in subsequent years of the project.
The Patch
Auberge Resorts Opportunities
Auberge has the power to connect with communities in exciting and original ways and become the hotel name the whole world aspires to experience.
There is a shift in the way consumers engage with their favorite brands and authenticity is at the heart of it all.
Hero new openings
Select three properties opening in late 2025 and 2026 and develop a pilot program of up to five signature experiences.
Create activations
Select three properties to pilot an immersive tentpole activation during shoulder seasons that highlight different brand pillars such as food, wine, and spirits, wellbeing, arts and culture, and nature.
Develop brand moments
Launch a signature program at one or two key properties focusing on the food, wine and spirits pillar. Deliver great talent and drive attention and press through culinary storytelling.
Leverage loyalty
Work with in-house Experience Directors to develop a worldwide experiences loyalty program for guests.
Here is how Cape approaches its global strategy:
Spheres of Influence
Powerful voices
With a network of 100,000 creative collaborators, Cape can select the very best talent to grow alongside the new strategy.
Immersive experiences
Beautiful products need tactile homes. Cape has a track-record developing successful immersive spaces for brands and will program with precision for maximum results.
Digital reach
Cape can build a digital hub – a brand extension allowing influential creators, live spaces, and brand goals to live together – providing explosive amplification.
What’s Next
Phase One: Deliver Multi-Market Insights
We’re everywhere you need to be and more. CAPE taps our team of 250 global connectors and builds networks with local insights that come from the ground, not from Google. We use those insights to build coordinated efforts, find common threads, and recognize local nuance.
Phase Three: Be Bold and Buzzworthy
After establishing proof-of-concept, we can take these tests to the next level. We have a proven track record of launching concepts on a global scale using tried-and-true verticals to deliver results, “pre-during-post”.
Phase Two: Build Authenticity and Wow Factor
We don’t need to guess what works, we know what does. We use targeted market trials that connect with audiences. We can test partnerships, talent, and small concepts that lead to big platforms. If our ideas don’t take the audience's breath away, we keep working until they do.
