Welcome to Dominique’s World — an immersive playscape set inside a larger-than-life kitchen and recipe book where imagination and creativity rise to serve up a powerful message about what it truly means to be sweet.
About Chef Dominique Ansel
James Beard Award-winning pastry chef Dominique Ansel has shaken up the pastry world with innovation and creativity at the heart of his work.
He is the Chef/Owner of the eponymous Dominique Ansel Bakery and Dominique Ansel Workshop in New York, and Dominique Ansel Las Vegas at Caesars Palace. Chef Dominique has been responsible for creating some of the most fêted pastries in the world, including the Cronut®, Cookie Shot, Frozen S’more, Blossoming Hot Chocolate, and many more.
For his prolific creativity, he was named the World’s Best Pastry Chef in 2017 by the World’s 50 Best Restaurants, and is the recipient of the James Beard Award for Outstanding Pastry Chef in the Nation and the prestigious l’Ordre du Mérite Agricole, France’s second highest honor.
Prior to opening his own shop, Chef Dominique served as the Executive Pastry Chef for restaurant Daniel in New York, where the team earned its coveted third Michelin star and a four-star review from The New York Times.
He opened his first shop, the flagship Dominique Ansel Bakery in New York’s Soho neighborhood, in 2011 with just four employees.
The playscape will be a space to climb, create and collaborate- encouraging interaction at every turn
Curiosity will be encouraged with secret kitchens, enchanting ingredient gardens, turnable pages and pop-out characters that bring it all to life.
A Cultural Launchpad
What starts as a flagship ignites a chef-led platform designed to scale — evolving city by city, powered by imagination, innovation, and Dominique Ansel’s creative direction.
With Ansel as Executive Creative Director, each edition invites a rotating cast of chefs to reimagine the experience, blending local flavor with a consistent creative world. The result? A living, breathing concept that flexes with culture while staying true to its roots.
Modular. Scalable. Content-rich.
This is more than a moment — it’s a movement with global potential.
Hype With Substance
Someday, cultural scholars will look back and call it what it was: a phenomenon. Within days of the cronut's debut, lines wrapped around Spring Street every morning. Tourists, locals and celebs stood side by side for hours, all chasing the same thing: two elusive pastries per person, per day.
But it wasn’t just hype — it was proof. Proof that Dominique Ansel isn’t just a baker.
He is a visionary.
Our Audience
Kids and Parents -Families are always on the lookout (and excited to pay) for fun, enriching activities in beautifully designed, safe environments with thoughtful programming.
Experience Seeking Adults - who want to explore immersive spaces and try new things
B2B - Companies who require dynamic programming to engage teams, sift through ideas and foster creativity
Event Hosts - People looking for an unforgettable and alternative party venue with all the right ingredients to host and delight
Travelers - Out-of-towners searching for more than just tourist traps will be whisked into a quintessential, story-driven immersive experience that goes beyond clickbait.
Creators and Gen Z - Food Creators and Gen Z, responsible for driving billions of impressions, are always on the hunt for the next flex-worthy experience — the kind they can post, tag and turn into social capital.
Collective experiences ignite creativity and progressive thinking.
Dominique’s World will inspire a new generation of young free-thinkers, rebels, artists, machinists, collaborators and of course bakers
Press
This is more than just baking, teaching or celebrating. This is storytelling.
Each story invites sharing, collaboration and transformation.
Unlike other installs, made for the insta-buzz, The DAE is about learning and exploring - where tomorrow’s leaders will make core memories and build values
The sharing table tea party Collaborative moments may include
The Sweet Suite where sweet words travel the world The becoming baker where ambition fuels crafting The imagination kitchen where creations come to life as pop-up pastriesBuilding the Cronut castle in the Cronut Forest 
The compliment croissant - best when gifted to othersWe are creating a long-form strategy with multiple revenue verticals - baked for success
IRL
Digital
Pre/Post Re-marketing
Digital swag
Online community events
Courses and insights
Toys & games
Kitchen tools for kids and adults
Product collabs
Merch & swag
Best-selling kids recipe book
Workshops
Talks and performances
Design collabs
Talent led creative
Ticketed playscape
Space buy outs
Ongoing events
Site-specific events
Multi-city locations
Content
Product
Ongoing programming and events will give reason for return
dance parties with famed DJs
bake days with Actors and Designers
sing-alongs with well-known contemporary artists
fantasy tea parties with beloved personalities
Family focused immersive experiences have been extensively successful
Sloomoo Institute
$35m revenue in 2023 with $5m in EDITDA
Museum of Ice Cream
$75m estimated revenue in 2024 with a 19% to 26% growth from 2023
The global immersive entertainment market was valued at approximately $114.37 billion in 2024 and is projected to grow at a CAGR of 26.3% from 2025 to 2030. In the United States, the market reached around $37.5 billion in 2024, reflecting the country's significant role in this sector. Grand View ResearchGrand View Research
These figures underscore the substantial economic impact of immersive experiences and their growing popularity among consumers seeking engaging and interactive entertainment options.
Here’s the Biz Part
We see the ability to grow this immersive platform in to a cash generating maniac through our multi-tiered approach to revenue design. The product mix from IRL immersive tickets and events to product derived from the creative will pave a path to ongoing brand growth as the project scales.
Markets
This project will pop up in multiple markets after it’s debut in NYC. We see great opportunity in the following additional cities:
Los Angeles
Las Vegas
Paris
London
Tokyo
Miami
